Ideal Credit Union Brand Guidelines
After several years of developing campaign strategies, art directing, designing marketing collateral across multiple touch points for the new brand, I consulted on content, guideline applications and designed the Brand Book for print and online publication.
After several years of developing campaign strategies, art directing, designing marketing collateral across multiple touch points for the new brand, I consulted on content, guideline applications and designed the Brand Book for print and online publication.
Campaign strategy, content development, art direction and design across a wide range of collateral targeting general and segmented markets.
Postal Credit Union changed their name to Ideal Credit Union in 2014. In order to meet future business goals they re-positioned their brand to more accurately represent the community they serve and increased marketing efforts in the 35 and under market while retaining their older established member base. I was brought in early on to create the Name Transition Campaign and have continued to team up with the marketing department on a variety of projects that include direct mail, branch merchandising, OOH, wraps, white papers/templates and display ads(print and digital). All of which helped establish the visual personality of the new brand - Ideal Credit Union.